Recently, the national finals of the "Zhengda Cup" 16th National College Students Market Research and Analysis Competition (International Student Category), hosted by the Commerce Statistical Society of China, were held. A team from the School of Business, Hunan University—comprising Pan Yurui and Ren Ruyue, undergraduate students enrolled in 2023, and international students Omar Medhat Mohamed Mohamed Refaei, Aso Mohammed Lattef, and Hoshea Tango Esaie Jean Paul—won the national first prize in the category for international students studying in China.Recently, the national finals of the "Zhengda Cup" 16th National College Students Market Research and Analysis Competition (International Student Category), hosted by the Commerce Statistical Society of China, were held. A team from the School of Business, Hunan University—comprising Pan Yurui and Ren Ruyue, undergraduate students enrolled in 2023, and international students Omar Medhat Mohamed Mohamed Refaei, Aso Mohammed Lattef, and Hoshea Tango Esaie Jean Paul—won the national first prize in the International Student Category.

Photos: team members

The winning team was mentored by Wang Liyan. Their project, titled "Stitches Have Value, Stories Know No Borders": A Survey of Hunan Embroidery Cultural Identity and Consumption Intention Among International Students in China Based on Narrative Effects, focused on how narrative effects influence international students' cultural identity with Hunan embroidery. Through field visits to the Hunan Embroidery Museum, research at Hunan Embroidery Research Institute Co., Ltd., theoretical model development, and questionnaire design, the team explored pathways for youth-oriented dissemination and market-oriented practice of intangible cultural heritage.