As a strategic emerging industry of the country, e-commerce has played a vital role in leading the transformation of business models, optimizing industrial transformation and upgrading, increasing the demand for information consumption, and promoting the development of modern services and the information economy. It has become a new driving force for economic development, and provides new space for mass entrepreneurship and innovation. Hunan University is one of the first batch of colleges and universities to offer the e-commerce discipline. It began to enroll e-commerce undergraduates in 2000, and has 20 years of experience in the cultivation of such undergraduates. The e-commerce program of Hunan University has become domestically well-known, offering education at undergraduate, master and doctoral levels, and it is entitled to grant scientific degrees. In 2019, the e-commerce program was selected as a national first-class undergraduate major construction site.