On April 17th, Business School of Hunan University launched the first online interactive class with Suffolk University Sawyer Business School. Kimberley Ring presented a diversified social media marketing class. She is the lecturer at Marketing Department of Suffolk University, and she is also a founder of Ring Communications, which is a comprehensive marketing consulting firm.

Online Interactive Class

Kimberley Ring is committed to creating innovative and immersive experiential classes. She focused on the future of social media and the factors influencing marketers’ trends, how E-commerce can be customized and digitally transformed based on algorithms and self-selection, and analyzed in detail how social media had become a platform for users to get entertainment and information. Later, she held an open and interactive online discussion with students on ‘the current state and future development of global social media’.

Faculty and Students of Sawyer Business School

The online interactive class is a big step for Business School of Hunan University to promote international interaction between faculty and students. During the class, students from both sides discussed ‘the role of Chinese social media platforms such as The Little Red Book and Tiktok for Chinese consumers and the impact of platform advertising on consumers’.

Online Class

A student from Sawyer Business School asked, ‘how to consider a comprehensive platform meets the needs of consumption, socialization and work at the same time?’ Our students quickly answered that a comprehensive social media platform always aims at maximizing commercial interests, and the diversification of functions gives it a strong commercial competitive advantage and a relatively concentrated consumer base, and the comprehensive development is an inevitable trend for those social media platforms.

Students of Business School of Hunan University

After the class, students expressed their hope that the School could develop more high-level and high-quality international interactive classes, and look forward to launching online interactive credit courses in the future.

Suffolk University, founded in 1906, is a private comprehensive university in the United States, located in downtown Boston and is the third largest school within the Boston area. The Sawyer Business School is recognized as one of the top 15 global management schools. The School focuses on exploring the emerging global economy and evolving business practices.