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Innovative Reform: Feng Wang & Feng Cao

2018-01-23

On Jan 17 2018, excellent faculty members Professor Feng Wang and Associate Professor Feng Cao held Innovative Reform for Graduate Studies.

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Students at the event

Associate Professor Yue Cao presided over phase one. After a successful academic career at Renmin University of China, a graduate mentor at HNUBS, Associate Professor Feng Cao, offered students “Stories in Empirical Accounting Research” and emphasized, “Talent competition better prepares universities in the 21stCentury Education.”

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Associate Professor Yue Cao at the event

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Associate Professor Feng Cao at the event

Associate Professor Feng Cao began his talk with “What is scientific research?” and illustrated his understanding with examples. He expected that his demonstration of two methods of empirical research and four solutions of endogeneity would provide some assistance to the junior researcher. Also, he listed the personality traits of researchers and wished students quality academic journeys.

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Associate Professor Feng Cao at the event

Associate Professor Yanhui Jiang presided over phase two. Outstanding post-Doctor of theUniversity of Illinois at Urbana-Champaign and graduate mentor at HNUBS, Professor Feng Wang presented “Internet and Marketing Strategy”。

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Associate Professor Yanhui Jiang at the event

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Professor Feng Wang at the event

Professor Feng Wang asked the students, “Who is the best strategy executor?” and built relations with theJourney to the West. His findings then explained the marketing strategy in the internet era.

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Professor Feng Wang at the event

Growing from students of top-tier schools to excellent junior faculty members at HNUBS, their lectures and experience taught in the forum provide invaluable real-world insight into key business areas and life lessons to the students.