Faculty members at the meeting

On Jan 13 2019,MPAcc Workshop, also the 2019 Mentors Meeting was held to discuss accounting cultivation planning with mobile and cloud technologies.Dean Professor Chaoqun Ma, Associate Dean Xun He, Associate Dean Professor Guangming Gong, Hui Lei, Zhi Yang and Zhongbao Zhou attended the event. Deputy Director Yanhui Jiang of MPAcc presided over the event.

Dean Professor Chaoqun Ma at the meeting

Dean Professor Chaoqun Ma kicked off the event with a review on the achievement of MPAcc: No.1 in the Discipline Assessment. He also encouraged entire faculties to improve work and make every effort to achieve top business school in China. He said: “we must boost our capability to develop scientific management, knowledge creation and talent cultivation. In the new era, we will provide a resource for in-depth research and quality teaching, encourage inter-discipline oriented methods and make MPAcc the flagship program of our school.”

Associate Professor Director Yanhui Jiang at the meeting

Director Yanhui Jiang of MPAcc presented her analysis of MPAcc from peer competition, strengths & weaknesses and recommendation.

Dean Professor Guangming Gong at the meeting

Dean Professor Guangming Gong made a keynote speech and proposed accounting education’s “mission on serving national strategic planning,modern socialist country and economic development.”

Department Head Professor Fangfei Ding at the meeting

Associate Professor Ping Nie at the meeting

Associate Professor Yue Cao at the meeting

Associate Dean Professor Zhi Yang at the meeting

After the morning session, Associate Dean Professor Zhi Yang said: “The future curriculum design should strategically be aligned with application-orient education and talent.In addition, wemust tap into our distinctive programs with discipline assessment.”

Vice President Professor Zhihua Xie of BTBU at the meeting

On the afternoon session, 4 faculty members shared their feelings and findings in case studies teaching. Vice President Professor Zhihua Xie of BTBU gave a keynote speech.

Associate Professor Yan Yang at the meeting

Associate Professor Yan Yang presented the positive impact to teaching and learning through participation in case studies contest and concludes with critical values of excellent cases: timing, logics, supporting statements and careful consideration.

Associate Professor Yan Yang at the meeting

Professor Guiliang Liu introduced case studies writing, including types of cases, structures and writing skills.

Associate Professor Wei Wan at the meeting

Associate Professor Wei Wan presented “Locals-A Select Home & Boutique Hotel: Defining New “Airbnb” Service.”

Professor Liping Xu at the meeting

Professor Liping Xu addressed issues in thesis writing, writing skills and focus on innovation and sustainability.

Vice President Professor Zhihua Xie of BTBU at the meeting

At the closing, Vice President Professor Zhihua Xie of BTBU responded to the cutting-edge issues in education reform,mobile and cloud technologiesof cost management. He proposed three education goals: “knowledge learning, knowledge applying and knowledge-creating.”Three goals will inspire innovative learning, with which students canknow the world, express themselves and make a difference.

Faculty members at the meeting