Recently, Chair Professor Zuo Luo from the National University of Singapore was invited to the Business School of HNU. He delivered an academic report titled "Behavioral Economics of Accounting: Evidence from China". He is also the editor-in-chief of the Accounting Review, a top journal of the University of Texas at Dallas (UTD), and an associate editor of the Journal of Accounting and Economics and the Management Science.

Professor Zuo Luo pointed out that traditional positive accounting theory usually assumes that decision makers will consistently make optimal choices in a given situation. However, individual behavior is influenced by not only economic incentives and available information, but also personal preferences, abilities, experiences, and other unique factors. The dynamics of human interactions are shaped by both formal institutions (e.g., rules, laws, and constitutions) and informal institutions (e.g., norms, conventions, and rituals). Within the framework of behavioral economics, the disclosure of accounting information may be influenced by the characteristics of managers.

More than 100 people, including Yang Zhi, dean of the Business School of HNU, and teacher and student representatives, attentively attended the lecture. Professor Jiang Yanhui, who is also the deputy secretary of the CPC Committee of the Business School of HNU, presided over the lecture.

Chinese source contributed by Zhang Shafu

Translated by HNU Internet Information Service and Research Center