On November 19th, HNUBS (Business School of Hunan University) hosted the 9th session of ITCBE (International Training Camp for Business Elite) program. A total of 36 participants from Costa Rica, Ecuador, Honduras, Panama, Colombia, the Dominican Republic, Cuba, and Venezuela participated in this training camp, embarking on a journey of learning and cultural exchange.

Group photo

Li Enjun, Deputy Secretary of Business School Party Committee welcomed the participants and briefly introduced the Hunan University’s rich cultural heritage and the value it places on international exchange and cooperation.

Peng Luluo, Associate professor from Marketing Department of HNUBS provided a vivid introduction to Huxiang Culture, highlighting Yuelu Academy's profound history, esteemed status, far-reaching influence, inclusive academic style of study, and the most complete preservation.

Peng Luluo Giving a Lecture

After the lecture, the participants visited the Yuelu Academy for a field study. They were deeply impressed by the millennial cultural heritage and the unique charm of this historic institution. The international participants expressed their admiration and keen interest in Chinese culture.

Training Program Participants