[Gender] Female

[Title] Associate Professor

[Address] No.11 South of Lushan Road Changsha City

[Phone] 13487318732

[Date of Birth] July, 1971

[Nationality] Chinese

[E-mail] wuhuish@163.com

[Professional Experience Years] 1994-Until Now

Academic Interests

1. Service Marketing and service innovation management

2. Tourism Management

3. Human resources management

Education Background

Degree

University

Time

PhD

Hunan University, Management

2017.06

Master

Sun Yat-sen University, Tourism Management

2004.06

Bachelor

Hunan Normal University, Chemistry

1994.06

Working Experiences

Employer

Time

1.Hunan University

2001.07-Until Now

2. Hunan Foreign Business Professional School, lecturer.

1994.07-2001.07

Visiting Scholar Experiences

University

Time

University of South Florida, USA

Projects

Projects Name

Time

Educational Science of Hunan Province "13th Five Year Plan" Project，Design and Application of Evaluation Index System for Ideological and Political Integration Construction of Economic and Management Courses in Colleges and Universities （Responsible）

2020-2022

Social Science Foundation of Hunan Province，Customer Participation Strategy of Internet Tourism Enterprises and Its Influence on Customer Value Experience （Responsible）

2018-2020

National Natural Science Foundation of China: Research on the Exclusivity and Mechanism of Modular Platform Innovation in Open Source Context（Participate）

2019-2022

Intergovernmental cooperation project

"Study on tourism environment capacity, tourism environment competitiveness and sustainable development strategy in Montenegro"

2012-2014

National Nature Science General Fund project "Research on the evolution mechanism of enterprise's leading ability in high-tech service innovation Network platform"

2014-2018

Awards and Honors

Awards

Time

The second prize of the paper of the 2019 Academic Symposium of Hunan Marketing Society

2019

Academic Memberships

Name of the Academic Organization

Time

International Union for Conservation of Nature（IUCN）Member of the Education and Promotion Committee (CEC)

Social Service

Name of the Social Organization

Time

Tourist guide examiner and star hotel assessor of Hunan Tourism Bureau and Changsha Tourism Bureau

Hunan Provincial Government and Changsha Municipal Government Procurement Review Expert

Standing member of Communication and Negotiation Committee of Industrial Technology Research Institute of National Economic and Management Universities

Changsha Silvia Electronic Commerce Co., Ltd and Hunan Bimei Embroidery Technology Co., Ltd. Management Consultant

International Conference Presentation

Conference Name

Topic of Presentation

Time

Publications：

Journal

Article title

Year, Issue, Page

Tourism Review(SSCI）

Chinese cruise customers loyalty: the impact of customer participation and service personal values

2020，4.ISSN1660-5373

International Journal of Hospitality Management，ISSN0278-4319

Commitment is an act, not a word: Examining members’ commitment to travel-related online communities

2020

Advance in Hospitality and Tourism Research (ESCI）

The Impacts of Host Photos on Consumer Purchase Probability in P2P Short-term Rental Platform

2019,7(1):139-158

Human Geography

User participation research based on the sense of belonging and value

2017.8

Asia Pacific Journal of Tourism.

More is better? Influencing mechanism of user involvement on loyalty in online travel community.

2017.4

Tourism Tribune

Online tourism community users to participate in the user loyalty to the inverted U-shaped mechanism.

2017.2

China Soft Science

Evaluation and comparison of cruise port competitiveness based on cloud model

2015.2

9^th Euro-Asia Conference on Environment and CSR

Study online reviews of international high-rated chain hotels based on content analysis

2013.6

Monograph and Textbook

Publisher

Name

Time

World Book Inc

《Research on Customer Loyalty in New Tourism Business》.

2018.04

World Book Inc

《Customer Participation and Customer Loyalty in the New Tourism Business Form: From the Perspective of Service Individual Value》

2017.03