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[Name] Xingang Wang |
[Gender] Male |
[Title] Associate Professor(Part-time: MBA) |
[Address] |
[Phone] |
[e-mail] |
[Date of Birth] |
[Nationality] |
[Professional Experience Years] 10 |
Academic Interests |
Research Interests: Brand Crisis and New Media |
Education Background |
Degree |
University |
Time |
Phd |
Wuhan University |
2008-2011 |
Master |
Zhongnan University of Economics and Law |
2004-2006 |
Bachelor |
Henan University of Economics and Law |
1998-2002 |
Working Experiences |
Institution |
Time |
Zhongnan University of Economics and Law |
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Visiting Experiences |
University |
Time |
Visiting Scholar, City University of Hong Kong |
2016-2017 |
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Projects |
Projects Name |
Time |
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Awards and Honors |
Awards |
Time |
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Academic Memberships |
Name of Academic Organization and Position |
Time |
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Social Service |
Name of the Social Organization |
Time |
China Construction Bank, Zhongyuan Electronics, Dongfeng Group, XingfaGroup, XRS Education, etc , Corporate Training Lecturer |
2017– Until Now |
Wuhan Small Bonsai Catering Hotel Management Co.,Ltd, consultant |
2016 – Until Now |
Hubei Shennong Tourism Investment Group, general manager assistant |
2011-2012 |
International Conference Presentation |
Conference Name |
Topic of Presentation |
Time |
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Publications |
Journal |
Article |
Year |
Tsinghua management review |
How to treat disruptive innovation from the perspective of great history |
2020 |
Journal of Beijing Technology and Business University |
Exploratory research on the definition and characteristic s of brand ridicule |
2020 |
Nankai Management Review |
Concept definition of fake foreign brand and its influencing factors |
2019 |
Economic Management |
Research on willing behavior in enterprise brand crisis management |
2018 |
Tsinghua Management Review |
New retail: how to achieve simplicity behind simplicity? |
2018 |
Economic Management |
Research on Transnational asymmetric spillover effects of brand Scandals: from the perspective of national image elements |
2017 |
Tsinghua Management Review |
Bigdata marketing: tracking people, but not grasping the heart |
2017 |
East China Economic Management |
Literature review on spillover effects of brand scandals: transnational asymmetric perspective |
2017 |
Management World |
Consumer evaluation of regional inconsistency of brand charity and its reversal mechanism |
2016 |
Monograph and Textbook |
Publisher |
Name |
Time |
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