|
[Name] Sha Yang |
[Gender] Female |
[Title] Professor (Part-time: Marketing) |
[Address] BLDG HOH, RM 616, USC |
[Phone] (213) 740-3902 |
[e-mail] shayang@marshall.usc.edu |
[Date of Birth] |
[Nationality] |
[Professional Experience Years] 11 |
Academic Interests |
search engine advertising and social network |
Education Background |
Degree |
University |
Time |
Doctoral |
Ohio State University |
|
Master |
Ohio State University |
|
Bachelor |
Renmin University |
|
Working Experiences |
Institution |
Time |
USC, Marshall School of Business |
|
Visiting Experiences |
University |
Time |
|
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Projects |
Projects Name |
Time |
Econometrics of Two-sided Matching To Score or Not to Score? Estimates of a Sponsored Search Auction Model |
2018.12 |
Awards and Honors |
Awards |
Time |
|
|
Academic Memberships |
Name of Academic Organization and Position |
Time |
|
|
Social Service |
Name of the Social Organization |
Time |
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International Conference Presentation |
Conference Name |
Topic of Presentation |
Time |
|
|
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Publications |
Journal |
Article |
Time |
SSRN Electronic Journal |
Understanding the Effect of Incentivized Advertising along the Conversion Funnel |
2020.1 |
MIS Quarterly |
Managing the Crowds: The Effect of Prize Guarantees and In-Process Feedback on Participation in Crowdsourcing Contests |
2019.1 |
Journal of Marketing |
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level |
2018.3 |
SSRN Electronic Journal |
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level |
2018.1 |
Management Science |
Learning and Network Effects within Social Networks |
2018 |
Marketing Science |
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising |
2017.8 |
SSRN Electronic Journal |
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising |
2017.1 |
Journal of Marketing |
Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions |
2016.3 |
Monograph and Textbook |
Publisher |
Publisher |
Publisher |
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