|
[Name] Er Fang |
[Gender] Male |
[Title] Professor (Part-time: Marketing) |
[Address] RBC 383, Lehigh University |
[Phone] 13397519988 |
[e-mail] erf219@lehigh.edu |
[Date of Birth] 1975-4-9 |
[Nationality] |
[Professional Experience Years] 12 |
Academic Interests |
Business model innovation; Marketing |
Education Background |
Degree |
University |
Time |
Doctoral |
University of Missouri |
2000-2005 |
Master |
Fudan University |
1997-2000 |
Working Experiences |
University |
Time |
UIUC |
2008-2016 |
Lehigh University |
2016 to present |
Visiting Experiences |
University |
Time |
|
|
Projects |
Projects Name |
Time |
|
|
Awards and Honors |
Awards |
Time |
2019 Davidson award for the best paper published in Journal of Retailing |
2019 |
Maynard Award Winner |
2018 |
Academic Memberships |
Name of Academic Organization and Position |
Time |
|
|
Social Service |
Name of the Social Organization |
Time |
|
|
International Conference Presentation |
Conference Name |
Topic of Presentation |
Time |
|
|
|
Publications |
Journal |
Article |
Year |
Information System Research |
Pricing Ranking and Product Listing Advertising Performance |
2021 |
MIS Quarterly |
The Effects of Knowledge and Network Alignment in Open Source Software Development |
2020 |
Journal of Marketing |
Online Digital Community Formation |
2018 |
Journal of Retailing |
Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues |
2018 |
Journal of Marketing |
Group Marketing: The Dynamic Effects of Online Group Conformity on Performance |
2018 |
Journal of Marketing |
Colleen, H., Fang, E., Wang, D., Palmatier, R. 2017. Group Marketing: Theory, Mechanisms, and Dynamics (forthcoming). |
2017 |
Journal of Marketing |
Kozlenkova, I., Palmatier, R., Fang, E., Huang, M. 2016. Online Relationship Formation (forthcoming). |
2016 |
Journal of Marketing |
Fang, E., Lee, J. 2015. The Timing of Co-development Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners. |
2016 |
Journal of Marketing |
Project Customization and Dilemma between Product Cost and Benefit |
2016 |
Journal of Marketing Research |
The Effects of Plural Structure Alliance on Firm Performance |
2016 |
Journal of Marketing Research |
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches |
2016 |
Monograph and Textbook |
Publisher |
Name |
Time |
Nova Science Publishers |
Effects of Community-Based New Product Development Strategies on Project Performances 3 3 |
2019 |
Handbook of New Product Development Research |
Fisher, G., Fang, E. 2016. Customer-Driven Innovation: A Conceptual Typology, Review of Theoretical Perspectives, and Future Research Directions. In Peter Golder, Mitra, Debanjan (Ed.) |
2016 |
