|
[Name] Yangjun Tu |
[Gender] Male |
[Title] Associate Professor |
[Address] No.11 South of Lushan Road Changsha City |
[Phone]13755193209 |
[Date of Birth] |
[Nationality]China |
[E-mail]tuyangjun@hnu.edu.cn |
[Professional Experience Years] 19 |
Academic Interests |
Sensory psychology; personality psychology; innovative management; experimental methods |
Education Background |
Degree |
University |
Time |
PhD |
Huazhong Normal University |
2007.9-2010.7 |
MA |
Huazhong University of Science and Technology |
2004.9-2006.7 |
BA |
Guangdong Polytechnic Normal University |
1998.9-2002.7 |
Working Experiences |
Institution |
Time |
Business School of Hunan University |
2019.5 till now |
Institute of Educational Sciences, Hunan University |
2010.8-2019.4 |
Hubei University of Science and Technology |
2006.7-2007.8 |
Guangdong Zhanjiang finance and trade school |
2002.8-2004.8 |
Visiting Experiences |
University |
Time |
University of Michigan |
2014.8-2015.8 |
Projects |
Projects Name |
Time |
Senior management research and innovative teaching team with multi discipline background under intelligent big data [P] |
2020 |
National Project “Long in the cage, back to nature? Research on consumers' preference for natural products from the perspective of coping: categories, mechanisms and Countermeasures” [P] |
2019 |
National Project “Research on data enabling to stimulate innovation driven development of manufacturing enterprises and Its Countermeasures” [P] |
2018 |
“Analysis on the scoring behavior of project review experts” [P] |
2018 |
Provincial Project “The impact of physical work environment on employees' Creativity: a dual perspective of reality and virtuality ” [L] |
2020 |
The mediating and moderating effects of fairness sensitivity on employees' job performance [L] |
|
National Project “The impact of actual tactile features and alternative tactile features on product evaluation: the role of tactile emotional response” [L] |
|
National Project “Research on data enabling to stimulate innovation driven development of manufacturing enterprises and Its Countermeasures” [P] |
|
National Project “Resource integration model of crowdsourcing collaborative innovation network and its effect mechanism on product innovation performance” [P] |
2014 |
Awards and Honors |
Awards |
Time |
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Academic Memberships |
Name of Academic Organization and Position |
Time |
|
Year/Month-Year/Month |
Social Service |
Name of the Social Organization |
Time |
|
Year/Month-Year/Month |
International Conference Presentation |
Conference Name |
Topic of Presentation |
Time |
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Publications： |
Journal |
Article title |
Year, Issue, Page |
JOURNAL OF MARKETING MANAGEMENT |
Effects of paid search advertising on product sales: a Chinese semantic perspective |
2020 |
Packaging Engineering |
The influence of packaging visual metaphor on brand cognition |
2019 |
Social Sciences in China Press |
An analysis of the academic influence of Humanities and Social Sciences in China -- Based on the citations of CSSCI, SSCI and a & HCI papers from 1998 to 2016 |
2018 |
Journal of Psychoeducational Assessment |
Teachers’ Concerns Regarding Touching Their Students in the Classroom: A Scale Development Study |
2018 |
BRITISH FOOD JOURNAL |
Passive body touch and perceived intensity of spice: softer means spicier |
2018 |
Journal of Sensory Studies |
THE TASTE OF PLATE: HOW THE SPICINESS OF FOOD IS AFFECTED BY THE COLOR OF THE PLATE USED TO SERVE IT |
2016 |
Social Indicators Research |
Self-Control as Mediator and Moderator of the Relationship Between Social Support and Subjective Well-Being Among the Chinese Elderly |
2016 |
Higher Education |
Motivations of faculty engagement in internationalization: a survey in China |
2016 |
Review of Chinese Social Psychology |
The development and reflection of item edition of daojiage scale |
2016 |
Social Behavior and Personality |
Interpersonal Trust and Self-Perception Of Heterosexual Charm Moderate Potential For Betraying One's Romantic Partner |
2015 |
Food Quality and Preference |
Touching tastes: The haptic perception transfer of liquid food packaging materials |
2014 |
Monograph and Textbook |
Publisher |
Name |
Time |
East China Normal University Press |
Personality research (Second Edition) |
2020 |
Science Press |
Analysis and comparison of academic influence of Liberal Arts in Chinese Universities from 2000 to 2016 |
2019 |
Huazhong University of Science & Technology Press |
Human touch: me and the world within my reach |
2019 |
