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[Name] Sixing Chen |
[Gender] Female |
[Title] Assistant Professor |
[Address] No.11 South of Lushan Road Changsha City |
[Phone]15507481630 |
[Date of Birth] 1985.3.26 |
[Nationality] China |
[E-mail] sixingchen@hnu.edu.cn |
[Professional Experience Years] 6 |
Academic Interests |
Marketing Strategy and Marketing Model |
Education Background |
Degree |
University |
Time |
PhD |
University of Connecticut |
|
MA |
University of Connecticut |
|
BA |
Sun Yat-sen University |
|
Working Experiences |
Institution |
Time |
Business School of Hunan University |
2015 till now |
|
|
Visiting Experiences |
University |
Time |
|
|
Projects |
Projects Name |
Time |
Provincial Project “Research on consumer fit of sustainable development of C2C platform enterprises” [L] |
2018 |
National Project “Research on the dimension construction and influence mechanism of peer to peer consumer fit in the context of social new media marketing” [L] |
2017 |
Research on Collaborative consumption business model in mobile National Project “Internet Environment: theoretical model and strategy optimization” [P] |
2018 |
National Project “Research on the influence of anthropomorphic expression strategy on immoral consumption behavior in sharing economy[P] |
2018 |
National Project “Country of origin cultural symbols in brand globalization and its impact on consumer brand support: from the perspective of cultural emotion and cultural identity[P] |
2016 |
Awards and Honors |
Awards |
Time |
|
|
Academic Memberships |
Name of Academic Organization and Position |
Time |
|
Year/Month-Year/Month |
Social Service |
Name of the Social Organization |
Time |
|
Year/Month-Year/Month |
International Conference Presentation |
Conference Name |
Topic of Presentation |
Time |
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|
|
Publications： |
Journal |
Article title |
Year, Issue, Page |
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING |
The effects of value appropriation strategies in channels on intangible firm value |
2018 |
Monograph and Textbook |
Publisher |
Name |
Time |
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