|
[Name]Luluo Peng |
[Gender]Female |
[Title]Associate Professor |
[Address]No.11 South of Lushan Road Changsha City |
[Phone]18374994141 |
[Date of Birth]1985.2.28 |
[Nationality]China |
[E-mail]pengluluo@139.com |
[Professional Experience Years] 6 |
Academic Interests |
Consumer Behavior Decision-making, Cultural and Social Psychology, Cross-cultural Marketing; Household Consumption Decisions |
Education Background |
Degree |
University |
Time |
PhD |
Peking University |
2012 |
MA |
Peking University |
|
BA |
Peking University |
2006 |
Working Experiences |
Institution |
Time |
Business School of Hunan University |
2015 till now |
City University of Hong Kong |
2013.11-2015.5 |
Beijing University Guanghua School of Management |
2013.4-2015.4 |
Visiting Experiences |
University |
Time |
|
|
Projects |
Projects Name |
Time |
National Project “Long in the cage, back to nature? Research on consumers' preference for natural products from the perspective of coping: categories, mechanisms and Countermeasures” [L] |
2019 |
National Project “"One belt, one road" background: Chinese brand's "culture mix" product design strategy” [L] |
2018 |
National project "The influence of 'shape' and 'god' of Chinese element products on consumers' attitude" [L] |
2017 |
National Natural Science Fund Youth Project "Chinese and western, or a hostile?"--consumer attitudes towards different cultures and their psychological mechanisms [L] |
2014-2016 |
National Natural Science Fund Project "The cultural symbol of the source country in the brand globalization and its influence on the consumer brand support: Cultural emotion and cultural identity perspective" [L] |
2017-2020 |
National Project “Research on Collaborative consumption business model in mobile Internet Environment: theoretical model and strategy optimization” [P] |
2018 |
National Project “Breakthrough creativity of knowledge workers and its "double-edged sword" effect: a multi-level longitudinal study of big data and empirical sampling method” [P] |
2018 |
National Project “Research on the influence of anthropomorphic expression strategy on immoral consumption behavior in sharing economy” [P] |
2018 |
Provincial Project “Research on consumer fit of sustainable development of C2C platform enterprises” [P] |
2017 |
National Project “Research on the dimension construction and influence mechanism of peer to peer consumer fit in the context of social new media marketing” [P] |
2016 |
National Natural Science Fund Youth Project, "Negative Company Association event and Enterprise coping strategy influence mechanism and boundary condition: The double angle of view research under the multi-channel background" [P] |
2015-2017 |
National Natural Science Fund Project "Stress Coping type" consumption behavior: type, psychological mechanism and influence under the increasing polarization of rich and poor” [P] |
2014-2016 |
Awards and Honors |
Awards |
Time |
|
|
Academic Memberships |
Name of Academic Organization and Position |
Time |
|
|
Social Service |
Name of the Social Organization |
Time |
|
|
International Conference Presentation |
Conference Name |
Topic of Presentation |
Time |
The 16th China Marketing Science Annual Conference and Doctoral Forum |
The flatter, the more modern? Flat identity and its impact on consumer perception and brand attitude |
2019 |
2019 China University Marketing Research Association and Doctoral Forum |
When good looks backfire: The effect of visual attractiveness on the perceived naturalness of agricultural products and consumers’ purchase intention |
2019 |
2017 JMS China marketing science academic conference |
"Sunny snow" or "the bastards" -- advertising style on consumer attitudes |
2017 |
Publications： |
Journal |
Article title |
Year, Issue, Page |
Nanjing Business Review |
Review and Prospect of brand identity research |
2020 |
Marketing Intelligence & Planning |
The impact of interdependence on behavioral engagement in online communities |
2020 |
Sustainability |
Sales Control Systems and Salesperson Commitment The Moderating Role of Behavior Uncertainty |
2020 |
Nankai Business Review |
"White snow in spring" or "inferior" -- consumers' attitude towards elegant and popular advertising style |
2019 |
Economic Management Journal |
Research on the willing behavior in brand crisis management |
2018 |
Advances in Psychological Science |
Cultural mix: current situation and development direction of research |
2017 |
Journal of Cross-Cultural Psychology |
Consumer Reactions to Culturally Mixed Products “Advancing Our Understanding of Culture Mixing” |
2016.11 |
Journal of Cross-Cultural Psychology |
Making Similarity Versus Difference Comparison Affects Perceptions After Bicultural Exposure and Consumer Reactions to Culturally Mixed Products |
2016,47(10), 1380 -1394 |
Journal of Cross-Cultural Psychology |
Advancing Our Understanding of Culture Mixing |
2016,47(10): 1257-1267 |
Chinese Social Psychological Review |
Research on the Dynamic Theory of cultural mix--the reaction mode, influence factor, psychological consequence and dynamic process of mixed lapping |
2015, 9: 19-62 |
Acta Psychologica Sinica |
When you're successful, will you benefit the people? The influence of social comparison on prosocial behavior and its psychological mechanism |
2015，47（2），243-250 |
Enterprise economy |
Product humanization: Connotation, dimension and measurement |
2015，11，33-37 |
Foundation and Trends in Marketing |
Culture and Consumer Behavior |
2014，Vol. 7, No. 2, 109-179 |
Nankai Business Review International |
Modeling Product Attitude Formation Process in Online Word-of-Mouth” |
2013,Vol.4, Iss: 3, 212 – 229 |
East China Economic Management |
Research on the influence mechanism of corporate social responsibility on customer loyalty |
2013，27(2)，87-93 |
Monograph and Textbook |
Publisher |
Name |
Time |
Peking University Press |
Study on the consumption behavior of household baby articles |
31-50 |
Peking University Press |
Household food consumption of Chinese urban residents |
36-85 |
