|
[Name] Feng Wang |
[Gender] Male |
[Title] Associate Professor |
[Address] No.11 South of Lushan Road Changsha City |
[Phone] 18711189939 |
[Date of Birth] Nov,1984 |
[Nationality] China |
[E-mail] fwany@hnu.cn |
[Professional Experience Years] 2014-Until Now |
Academic Interests |
|
Education Background |
Degree |
University |
Time |
PhD |
Administration, Wuhan University |
2009.09-2012.12 |
Master |
Administration, Wuhan University |
2007.09-2009.06 |
Bachelor |
BSc, Wuhan University |
2003.09-2007.06 |
Working Experiences |
Employer |
Time |
Associate Professor, Department of Marketing, Business School, Hunan University. |
2016.01-Until Now |
Assistant Professor, Department of Marketing, Business School, Hunan University. |
2014.01-2015.12 |
Postdoctoral, College of Business, University of Illinois at Urbana-Champaign |
2013.01-2013.12 |
Visiting Experiences |
University |
Time |
|
|
Projects |
Projects Name |
Time |
National Natural Science Foundation Project, Research on the Generation, Transmission and Re-Transmission Mechanism of Employee-created Content: From the Perspective of Network Socialization |
2020 |
Provincial, municipal and autonomous region self-science fund project, research on content creation, interactive incentive and group contagion mechanism of C2C social e-commerce |
2020 |
National natural science foundation project "Formation, convergence and influence mechanism of 'group' creation content: content-network co-evolution perspective"(Responsible) |
2018-2021 |
The "cultural mix and match" product design strategy of Chinese brands under the background of "One Belt And One Road" （Participate） |
2018-2020 |
Financial risk measurement and early warning under the environment of big data（Participate） |
2017-2019 |
Deepening the "district-school cooperation" system and mechanism reform to accelerate the transformation of scientific and technological achievements in our province（Participate） |
2016 |
National Natural Science Fund Youth Project "Research on the mechanism and formation mode of ‘neutrality’ user creating content" (Responsible) |
2015-2017 |
Hunan Natural Science Foundation Youth Project "Research on the effect of mixed and non-difference online comments on product sales"(Responsible) |
2015-2017 |
Ministry of Education Humanities Social Science Fund Youth Project "Research on new product diffusion based on dynamic consumption model and social contagion"(Responsible) |
2014-2016 |
National Natural Science Foundation project "Research on the function mechanism of cross-boundary knowledge search channel and strategy combination to enterprise innovation performance" |
|
National Natural Science Foundation project "The driving mechanism and guiding policy research of public participation in the creation of passenger movement: from the perspective of MOA theory" |
|
Ministry of Science and Technology project "Research on the market-oriented mechanism of ‘Thirteen-Five’ technology innovation" |
|
Deepening the reform of the system mechanism of "Cooperation between District and school" and speeding up the transformation of Sci-tech achievements in our province |
|
Awards and Honors |
Awards |
Time |
|
|
Academic Memberships |
Name of the Academic Organization |
Time |
|
|
Social Service |
Name of the Social Organization |
Time |
|
|
International Conference Presentation |
Conference Name |
Topic of Presentation |
Time |
Word of Web and Digital Marketing in the Chinese Context |
The influential paradox |
2019 |
NSFC-RGC Youth Scholars Forum 2018 |
Mobile searching versus online searching: Effects of paid search keywords on direct and indirect sales |
2018 |
2017 International Forum of Marketing Science & Applications |
Mobile search keyword and keywords portfolio with semantic diversity |
2017 |
Publications： |
Journal |
Article title |
Year, Issue, Page |
Marketing Intelligence & Planning |
Effects of product imitation on customer equity |
2020 |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE |
Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales |
2019 |
Technology Economics |
Differentiating impact of cross-functional interpersonal relationships on product innovation and service innovation |
2019,38(03),17-24 |
Journal of Retailing |
User Reviews Variance, Critic Reviews Variance, and Product Sales: |
2015, 91 (3):372 -389 |
Asia Pacific Journal of Management |
Business expansion and firm efficiency in the commercial banking industry: Evidence from the US and China |
2015, 32: 551 -569. |
Journal of Marketing |
Is Neutral Really Neutral? The Role of Neutral User-Generated Content in Affecting Product Sales |
2014,78 (July): 41-58 |
Monograph and Textbook |
Publisher |
Name |
Time |
ECONOMIC PRESS CHINA |
A new product diffusion model based on dynamic consumer behavior and social contagion |
2020 |
