Jie Xiao

[Gender] Female

[Title] Assistant Professor

[Address] No.11 South of Lushan Road Changsha City

[Phone] 13973194483

[Date of Birth] June, 1978

[Nationality] China

[E-mail] jiexiao26@163.com

[Professional Experience Years] 2005-Until Now

Academic Interests

CSR (Corporate Social Responsibility)

Education Background

Degree

University

Time

PhD

Hunan University, Management

2013

Master

Hunan University, Economic

2005.06

Bachelor

Hunan University of Commerce, Management

2000.06

Working Experiences

Employer

Time

Business School of Hunan University

2005-Until Now

Changsha office of SEW-Euro drive Holding Co., Ltd.

2001-2002

Changsha Office to Houghton International Inc

2000-2001

Visiting Experiences

University

Time

Nottingham University

2004.09-2005.09

The Chinese University of Hong Kong and City University of Hong Kong

2014.06

Projects

Projects Name

Time

A study on the impact of common auditors on the stock price crash risk of suppliers （Participate）

2020-2022

National Natural Science Foundation Project, Research on the Generation, Transmission and Re-Transmission Mechanism of Employee-created Content: From the Perspective of Network Socialization（Participate）

2020

Research on the impact of anthropomorphic expression strategy on unethical consumer behavior in sharing economy (Responsible)

2019-2021

National Nature Science Fund project "The function mechanism of media agenda setting on CSR response: A perspective based on stakeholder perception." (Responsible)

2017-2020

"A study on the function mechanism of consumer's ethical values to the corporate social responsibility"（Participate）

2016-2017

National Nature Science Fund project "The model of multilateral loyalty relationship and its driving mechanism: the integration of value creation and value acquisition" （Participate）

2015-2018

National Nature Science Fund project

"Research on the mechanism and formation mode of neutral user-created contento"（Participate）

2015-2018

"Research on the effect of mixed and non-difference online comments on product sales"

"The construction of transnational Innovation Network and the countermeasures of improving the independent innovation ability of high-tech industry"（Participate）

"The daily outlay of postdoctoral researchers in Hunan Province in the past 2016 years (research on performance evaluation of social responsibility investment)." (Responsible)

"Investigation and case study of enterprises ' going out in Hunan province"（Participate）

National Nature Science Fund project "The cultural symbol of the source country in the brand globalization and its influence on the consumer's brand support: cultural sentiment and cultural identity" （Participate）

Self-help project of National Natural Science Foundation of China: Sensory marketing research for neuroscience in an online context：Theoretical model and application method （Participate）

2013-2016

Research on performance evaluation of socially responsible investment (Responsible)

Awards and Honors

Awards

Time

2019 The Teaching Reform Research Project of the Colleges and Universities of Hunan Province -Provincial Level -Provincial Level

2019

2016 Informatization of Teaching Appliance and Project Construction of the Colleges and Universities of Hunan Province -Provincial Level -Provincial Level

2016

Academic Memberships

Name of the Academic Organization

Time

Social Service

Name of the Social Organization

Time

International Conference Presentation

Conference Name

Topic of Presentation

Time

Publications：

Journal

Article title

Year, Issue, Page

Journal of Marketing Science

Brand = person?--a study of the root of brand personification.

2014，10(1)： 1-20.

Financial Theory and Practice

Visual analysis of CSR research based on knowledge graph

2014,35(1), 108-112

World Publishing Corporation

Research on the function mechanism of the information of CSR project to consumers ' response

2014

Industrial Marketing Management

Study of country-of-origin image from legitimacy theory perspective: Evidence from the USA and India.

2014. 43(5):

769–776

Journal of Business Research

Consumer insecurity and preference for nostalgic products: Evidence from China

2013, 66(12): 2406-2411.

Monograph and Textbook

Publisher

Name

Time