Guowei Zhu

[Gender] Male

[Title] Professor

[Address] No.11 South of Lushan Road Changsha City

[Phone] 18673113755

[Date of Birth]

[Nationality] China

[E-mail] zgw0731@163.com

[Professional Experience Years] 2005-Until Now

Academic Interests

Marketing, Innovative undertaking, Strategic Management

Education Background

Degree

University

Time

PhD

Shanghai Jiao Tong University,

Management Science and Engineering

2005.08

Master

Hunan University, Technology Philosophy

2002.06

Bachelor

Hunan University, Industrial Engineering

1999.06

Working Experiences

Employer

Time

1. Professor, Business School of Hunan University.

-Until Now

2. Associate Professor, Business School of Hunan University.

2006.10-

3. Lecturer, Business School of Hunan University.

2005.08-2006.09

Visiting Experiences

University

Time

University of Michigan

2011.12-2012.12

Projects

Projects Name

Time

Research on the Cultivation of Innovative Ability of Graduate Students of Business Administration under the Construction of "Double First-Class"（Participate）

2020

National Natural Science Foundation of China，《Research on Collaborative Consumption Business Model in Mobile Internet Era: Theoretical Model and Strategy Optimization》(Responsible)

2019-2022

Hunan Provincial Social Science Planning and Education Special Key Project，《Research on the Collaborative Development of "MOOC" Teachers and Students from the Perspective of Information Technology Enabling》(Responsible)

2018-2020

The "cultural mix and match" product design strategy of Chinese brands under the background of "One Belt And One Road"（Participate）

2018-2020

Research on consumer fit of C2C platform enterprises' sustainable development（Participate）

2018-2020

Hunan enterprise management case base construction (Responsible)

2018

Research on the Training Mode of MBA Internationalized Talents Based on the Integration of Industry and Education to Serve "One Belt And One Road" Construction（Participate）

2017-2019

National Choice Online Open Courses：Subversion and innovation in the Internet + era (Responsible)

2016-2018

Enterprises project "Zhuzhou Cigarette Sales Market Status Monitoring and Evaluation and Application of Technical Consultation Contract"

2016

Other Government Departments project " Investigation of Hunan Province Enterprise go out and Case Study"（Participate）

2016

National Natural Science Fund Project "Sensory Marketing Research Based on Neural Science in Network Environment: Theoretical Model and Application Method"(Responsible)

2013-2016

National Natural Science Foundation Project "Partner Selection and Consumer Support in International Marketing Alliance: A theoretical Perspective of Rationality"

The Competent Department of Science and Technology Project "International Marketing Alliance in the Rational Spillover Effect: Partner Selection and Market Support"

Awards and Honors

Awards

Time

Harvard Business School Case Library，included in Ivey Business School Case Bank, Canada，Didi transportation: Changing public transport in China

2019

The Second Prize of National Teaching Achievements of the Ministry of Education，Research and Practice of Entrepreneurship Education Ecosystem in Business Schools of Comprehensive Universities in the Era of Mobile Internet

2018

National MBA Education Steering Committee，The 9th National 100 Excellent Teaching Cases，"Parking: The Road to the Development of Intelligent Parking Business Model"

2018

National MBA Education Steering Committee, The Ninth National Hundred Excellent Teaching Cases, "Guest Choice Famous Homestay: Defining a New Model of Homestay Service"

2018

Excellent Teacher Award of Baosteel

2018

National Excellent Online Open Course 2017, Ministry of Education (1 item) :  Subversion and innovation in the Internet + era

2017

Second Prize of the Ministry of Education, Entrepreneurship Education Ecosystem Research and Practice of Comprehensive University Business School in the Age of Mobile Internet

2018

Academic Degree Committee of Hunan Provincial People's Government and Hunan Provincial Department of Education studied the influence of model presentation on consumers' tactile perception in the network environment

2016

Academic Memberships

Name of the Academic Organization

Time

Member of China Market Society

National Natural Science Foundation of China project review expert

Evaluation experts of humanities and social sciences planning projects of the Ministry of Education

Ministry of Education doctoral program fund project evaluation experts

Evaluation expert of educational science planning project of Ministry of Education

Hunan tobacco monopoly company (bureau) science and technology innovation project approval review and appraisal expert

Member of the American Academy of Marketing（AMA）

Member of American Association for Training and Development（ASTD）

Member of the Netherlands Association of Neuromarketing Sciences and Business（NMSBA）

Social Service

Name of the Social Organization

Time

Specially invited lecturer of case teaching teacher training of National MBA Education Steering Committee

Executive Director of Media Retail Research Center of Hunan University, Happy Go

Modern beauty industry· Executive Director of China Fashion Culture and Creative Industry Development Research Center of Hunan University

Hunan TV (midday news), political and legal channel, video channel, the city channel invited financial and economic management commentary experts

Specially invited lecturer of National College Teacher Network Training Center of Ministry of Education

Hunan tobacco national marketing skills competition team chief coach

International Conference Presentation

Conference Name

Topic of Presentation

Time

Publications：

Journal

Article title

Year, Issue, Page

ANNALS OF OPERATIONS RESEARCH

Effects of consumers' uncertain valuation-for-quality in a distribution channel

2020

TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW

Quantity decision timing with spillover effect and asymmetric demand information

2020

INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH

Competitive pricing and innovation investment strategies of green products considering firms' farsightedness and myopia

2020

Soft Science

Research on the influence of social e-commerce interaction mode on consumer advertising attitude

2020

Omega-International Journal of Management Science

Retail service investing: An anti-encroachment strategy in a retailer-led supply chain

2019（04），212-231

Transportation Research Part E-Logistics and Transportation Review

Green flexible vs. inflexible capacity strategies for duopoly

2019（02），247-267

Journal of The Operational Research Society

Retailer vs. vendor managed inventory with considering stochastic learning effect

2019（04），401-419

European Journal of Marketing

Do extra ingredients on the package lead to extra calorie estimates?

2019(11),2293-2321

Applied Economics Letters

Environmental disclosure as a proactive tool to intra-industry market reaction in China

2017.3

Emerging Markets Finance & Trade

Does Corporate Social Responsibility Affect the Cost of Bank Loans? Evidence from China

2017.7

Packaging Engineering

A Review of the Effect of Packaging on Food Excess Consumption and its Implications

2016

Soft Science

The application and prospect of tactile in marketing

2016

China Soft Science

Study on the influence of model presentation on consumers' tactile perception in the network environment

2015, (2): 146

-154

Shanghai People’s Publishing House

(translated) Sensory Marketing

2014.11

Shanghai People’s Publishing House

Marketing Case Collection

2014.1

Natural Hazards

Enhancing the development of sharing economy to mitigate the carbon emission: a case study of online ride-hailing development in China

Monograph and Textbook

Publisher

Name

Time

Publishing House of Electronics Industry

Subversion and innovation in the Internet + era

2017．11