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[Name]Aizhong He |
[Gender]Male |
[Title] Professor |
[Address] No.11 South of Lushan Road Changsha City |
[Phone]13574163810 |
[Date of Birth]1965.3.8 |
[Nationality]China |
[E-mail]haz6526@126.com |
[Professional Experience Years] 36 |
Academic Interests |
Marketing theory and strategy (green Marketing, big Health marketing, retail marketing); Brand management and business model under the new media environment; Human resources management in service enterprises |
Education Background |
Degree |
University |
Time |
PhD |
Zhongnan University of Economics and Law,Management |
June,2007 |
Bachelor |
Zhejiang Gongshang University, Economics |
July,1985 |
Working Experiences |
Institution |
Time |
Business School of Hunan University |
2005 till now |
Hunan University of Technology and Business |
1997-2005 |
Hunan Business Management Cadre College |
1985-1997 |
Visiting Experiences |
University |
Time |
Renmin Business School |
1987.9-1988.6 |
Projects |
Projects Name |
Time |
“Agricultural brand expert consultation, work investigation, consultation and evaluation" [L] |
2020 |
National Project “Research on the mechanism of consumer perceived sustainable development of retail enterprises on consumer advocacy behavior" [L] |
2020 |
Provincial Project “Research on the development prospect and Countermeasures of Hunan driverless industry" [L] |
2020 |
Provincial Project “Research on the high-quality development of Hunan rural cultural tourism industry under the dual guidance of "brand + green" " [L] |
2020 |
Provincial Project “Research on the deep integration of culture and tourism in Hunan under the background of industrial chain reconstruction” [P] |
2020 |
National Project “"Long in the cage, back to nature? Research on consumers' preference for natural products from the perspective of coping: categories, mechanisms and Countermeasures” [P] |
2019 |
Provincial Project “Research on "zero waste" management of municipal solid waste under the background of building Hunan into an ecological province" [L] |
2018 |
Research on the development of science and technology economy in Yunnan" [L] |
2017 |
Hunan Provincial Social Science Fund major tender Project "Research on the thought and countermeasure of speeding up the development of big health industry in our province" [L] |
2016.8-2017.4 |
The National Social Science Fund late-funded project “Green Development of service industry: driving mechanism, performance evaluation and strategic response"[L] |
2014.12-2017.9 |
Kangyuan Catering Group development Strategy Research [L] |
2014.9-2015.1 |
Hunan Great cause of science and Technology Co., Ltd. Business model Research [L] |
2014.9-2015.2 |
Awards and Honors |
Awards |
Time |
Business development research achievement award |
2018 |
Academic Memberships |
Name of Academic Organization and Position |
Time |
Vice president of Hunan Marketing Association |
2019.12 |
Deputy director of green consumption and green marketing professional committee of China University Marketing Research Association |
2018.12 |
Social Service |
Name of the Social Organization |
Time |
|
Year/Month-Year/Month |
International Conference Presentation |
Conference Name |
Topic of Presentation |
Time |
|
|
Publications： |
Journal |
Article title |
Year, Issue, Page |
Journal of Xi'an Jiaotong University(Social Sciences) |
The chain mediating effect of ecological values on Sustainable Consumption Behavior |
2020 |
Soft Science |
Research on the affective path of the impact of enterprise environmental management practice on employees' Pro environmental behavior |
2020 |
Journal of Chongqing University（Social Science Edition） |
The influence of customer's disrespectful behavior on employees' anti production behavior and individual initiative in service enterprises |
2020 |
JOURNAL OF CLEANER PRODUCTION |
Regional disparity and dynamic evolution of carbon emission reduction maturity in China's service industry |
2020 |
Soft Science |
Research on the influence of virtual brand community social interaction on value co creation interaction behavior |
2019 |
Commercial Research |
Research on the leading industry selection of big health industry in Hunan Province |
2019 |
Nankai Business Review |
Research on the influence mechanism of workplace exclusion on knowledge hiding: a moderated chain mediation model |
2019 |
Chinese Journal of Management |
The impact of consumer goodwill on word of mouth and negative information avoidance |
2019 |
Journal of Xi'an Jiaotong University (Social Sciences) |
Psychological compatibility and community performance of online brand community members |
2018 |
Journal of Business Economics |
Study on the influence of environmentally sustainable behavior on consumer store support |
2017.2 |
Soft Science |
Study on the common intermediary mechanism of product design on the intention of word-of-mouth recommendation |
2017.11 |
Journal of Business Economics |
Study on the influence of the category of green products in retail stores on consumers' preference |
2016.2 |
Journal of Beijing Technology and Business University |
A study on the influence of green practice on consumer behavior in retail stores |
2016.5 |
Chinese Journal of Management |
The influence of brand self-media content marketing on consumers ' brand attitude |
2016,13(10):1534-1545 |
Decision reference Hunan think-tank Achievement Special Report |
Countermeasures and suggestions on speeding up the development of health industry in our province |
2016,48 |
International Journal of Consumer Studies |
Factors Affecting Non-green Consumer Behavior: An Exploratory Study Among Chinese Consumers. |
2016,40(3):345-356.(SSCI) |
Journal of Beijing Technology and Business University |
Research review and prospect on sustainable development of retail enterprises |
2015, 30(5): 26-31, 40 |
China Environmental Science |
Factor decomposition and decoupling analysis of CO2 emission in China's circulation industry |
2015,35(3):953-960.（EI） |
Chinese Journal of Management |
Research on motivation evolvement mechanism of online brand community members' continuous participation behavior |
2015,12(5):733-743 |
Journal of Safety and Environment |
Green degree evaluation of retail enterprises based on cloud model |
2014,14(4):285-292 |
Economic Management Journal |
Study on the formation mechanism of typical non-green consumption behavior |
2014, (1): 77-87 |
Urban Problems |
Benefit set that affects the subjective well-being and task performance of the new generation of migrant workers -- take the new generation of migrant workers in service industry as an example |
2014(3): 54-62 |
Journal of Beijing Technology and Business University |
Discussion on the green development of the circulation industry in the "two-type" experimental area and the improvement measures |
2013, 28(2): 20-26 |
Inquiry Into Economic Issues |
Research review on sustainable consumption in western economics |
2013, (5): 177-184 |
China Soft Science Magazine |
The influence mechanism of green cognition and green emotion on green behavior in retail enterprises |
2013,(4):117-127 |
Monograph and Textbook |
Publisher |
Name |
Time |
Economy & Management Publishing House |
Research on sustainable development of retail enterprises and consumer response |
2020 |
Social sciences academic press(CHINA) |
Green development of service industry: driving mechanism, performance evaluation and strategic response |
2018 |
Tsinghua University Press |
Retail Management |
2015 |
Tsinghua University Press |
The Frontier of marketing theory |
2014 |
Higher Education Press |
Retailing |
2013 |
