Zhi Yang

[Gender] Male

[Title] Professor

[Address] No.11 South of Lushan Road Changsha City

[Phone] 13974835477

[Date of Birth] Nov.20, 1969

[Nationality] China

[E-mail] yangmkt@126.com

[Professional Experience Years] 2000-Until Now

Academic Interests

Marketing strategy and consumer behavior

Education Background

Degree

University

Time

PhD

Zhongnan University of Economics and Law, Business Administration

2004.06

Master

Hunan University, Business Administration

2000.06

Bachelor

Working Experiences

Employer

Time

1. Dean of Business School, Hunan University.

-Until Now

2. Professor of Marketing, Hunan University.

2009.07-Until Now

3. Associate Professor of Marketing, Hunan University.

2005.05-2009.06

4. Lecturer of Marketing, Hunan University.

2002.05-2005.04

5. Teaching Assistant of Marketing, Hunan University.

2000.07-2002.04

Visiting Experiences

University

Time

The Chinese University of Hong Kong

2005.07-2005.08

University of Illinois, Urbana-Champaign

2013.01-2014.01

Projects

Projects Name

Time

Project evaluation expert grading behavior analysis（Responsible）

2018

Analysis of expenditure structure of key special projects and sub-projects of negative list construction （Responsible）

2018

Research on the development and industrialization countermeasures of high and new technology in Hunan province（Responsible）

2017-2018

Analysis of expenditure structure of key special projects and construction of negative list（Participate）

2017-2018

National Nature Science Fund project "The driving mechanism and guiding policy research of public participation in the creation of passenger movement: from the perspective of MOA theory"

2016-2019

National "Thirteen-Five" Science and technology planning early research major tender issues" Research on the market-oriented mechanism of "Thirteen-Five" technology innovation"

2014-2015

Soft science project of Hunan Province "Research on the current situation and promotion strategy of accelerating the transformation and industrialization of scientific and technological achievements in Hunan Province"

2013-2015

Key projects of soft science in Hunan province "Deepen the reform of the system mechanism of "Cooperation between District and school" and accelerate the transformation of sci-tech achievements in our province"

2016-2017

Awards and Honors

Awards

Time

Second Prize of the Ministry of Education, Entrepreneurship Education Ecosystem Research and Practice of Comprehensive University Business School in the Age of Mobile Internet

2018

National Teaching Achievement First Prize

National Teaching Achievement Second Prize

Provincial Teaching Achievements First prizes

Academic Memberships

Name of the Academic Organization

Time

Standing director and academic member of China Institute of Higher Education Marketing

Vice president of Hunan Marketing Association

Vice President of Hunan Society of Systems Engineering and Management

Social Service

Name of the Social Organization

Time

International Conference Presentation

Conference Name

Topic of Presentation

Time

Publications：

Journal

Article title

Year, Issue, Page

Journal of Marketing Management

Effects of paid search advertising on product sales: a Chinese semantic perspective

2020

JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT

GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW

2020

Marketing Intelligence & Planning

Customer management in Internet-based platform firms: review and future research directions

2020

Electronic Commerce Research and Applications

Promotion depth versus breadth: The effect of mobile promotion and the moderation of social closeness and technical smoothness

2020

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance

2019

Packaging Engineering

The influence of packaging visual metaphor on brand cognition

2019,40(02),55-59

Asia Pacific Journal of Management

Flying or dying? Organizational change, customer participation, and innovation ambidexterity in emerging economies

2018,35(1): 97–119

Industrial Marketing Management

The double-edged sword of networking: Complementary and substitutive effects of networking capability in China

2018,68（1）：145-155

Forum on Science and Technology in China

The influence of business model innovation on financial performance: an integrated model

2017.3

Journal of Hunan Agricultural University

The influence of the strength of green certification and evidence on the trust of food brands

2016.6

Chinese Journal of Management Science

Matching relationship between network resources and technical resources of new product development: An empirical study

2016,24（4）：148-158

Food Quality and Preference

Touching tastes: The haptic perception transfer of liquid food packaging materials

2015,39: 124

-130

Social Indicators Research

Self-Control as Mediator and Moderator of the Relationship Between Social Support and Subjective Well-Being Among the Chinese Elderly,

2016, 2: 813-828

Journal of Sensory studies

The Taste of Plate: How the Spiciness of Food is Affected by the Color of the Plate Used to Serve It

2016,31 (1) : 50-60

Journal of Marketing

The Timing of Co-development Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

2015,79（1）: 64-82

Social Behavior and Personality

Interpersonal Trust and Self-Perception of Heterosexual Charm Moderate Potential for Betraying One’s Romantic Partner

2015,43(6): 909-920

Food Quality and Preference

The haptic perception transfer of liquid food packaging materials

2015,39 124-130

International Business Review

Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

2013,22（1）： 216-227

Journal of International Consumer Marketing

Emerging Materialism in China: Qualitative and Quantitative Insights

2013，25（1）：127–151

China Soft Science

Research on the impact mechanism of key resources in open innovation of manufacturing enterprises on new product development risk and market performance

2013，6:111-118

Monograph and Textbook

Publisher

Name

Time