Ling Zhou

[Gender] Female

[Title] Associate Professor

[Address] No.11 South of Lushan Road Changsha City

[Phone] 13786158616

[Date of Birth] 1982.05.12

[Nationality] China

[E-mail] bellchow@126.com

[Professional Experience Years] 2006-Until Now

Academic Interests

International marketing, Source country effect, Brand strategy

Education Background

Degree

University

Time

PhD

Marketing, Wuhan University

2009-2012

Master

Business Administration, Wuhan University

2004-2006

Bachelor

Marketing, Wuhan University

2000-2004

Working Experiences

Employer

Time

1. Associate Professor, Department of Marketing, Business School, Hunan University.

2015.1-Until Now

2. Assistant Professor, Department of Marketing, Business School, Hunan University.

2012.7-2014.12

Visiting Experiences

University

Time

University of Michigan, Ross School of Business, Department of Marketing

2014.08-2015.08

City University of Hong Kong, Business School, Department of Marketing

2011.05-2011.08

City University of Hong Kong, Business School, Department of Marketing

2010.05-2010.07

Projects

Projects Name

Time

National Natural Science Fund project "The cultural symbol of the source country in the brand globalization and its influence on the consumer's brand support: cultural sentiment and cultural identity" (Responsible)

2017-2020

Research on the development and industrialization countermeasures of high and new technology in Hunan province (Participate)

2017-2018

Strategic change and technological innovation investment path and financing choice of Chinese enterprises (Participate)

2017-2020

Research on the resource value of financial redundancy in the R&D innovation channel from the strategic perspective (Participate)

2016-2018

Effects of mixed and undifferentiated online reviews on product sales (Participate)

2015-2017

"Reasonable spillover effect in international marketing alliance: partner selection and market support"

2015-2017

National Natural Science Fund project "Partner selection and consumer support in the International Marketing Alliance: A perspective of rationality theory"(Responsible)

2014-2016

Ministry of Education Humanities and Social Sciences research Youth Project "A study on the spillover effect of multinational brands in the process of mergers: From the perspective of rationality theory"(Responsible)

2014-2016

Research project of major topics in philosophy and social Sciences of the Ministry of Education "Strategic research on internationalization of strategic emerging industries" (Participate)

2014-2016

Awards and Honors

Awards

Time

Hunan market society second prize, my donation more than how many people? The influence of the donation exceeding percentage setting on online public welfare platform on individual donation

2019

First Prize of Hunan Technological Economy and Management Modernization Research Association, Compliance with System or Manipulation Performance? Country of origin image, rationalization behavior and consumer support under the disadvantage of foreign countries

2016

Academic Memberships

Name of the Academic Organization

Time

Social Service

Name of the Social Organization

Time

International Conference Presentation

Conference Name

Topic of Presentation

Time

2016 International Conference on Business and Information

Distance brings about beauty: the effect of psychological distance on the persuasion of online review

2016

Publications：

Journal

Article title

Year, Issue, Page

Tourism Tribune

The inverted u-shaped mechanism of user participation loyalty in online travel community

2017.2

2016 International Conference on Business and Information

Distance brings about beauty: the effect of psychological distance on the persuasion of online review

2016.7

Wuhan University Press

Research on the source country image based on the rationality theory: composition, mechanism and strategy

2015.3

Industrial Marketing Management.

Study of country-of-origin image from legitimacy theory perspective: Evidence from the USA and India

2014. 43(5): 769–776

Journal of Marketing in China

Brand = person?--a study on the root of the personification of brand

2014，10(1)： 1-20.

Journal of Business Research

Consumer insecurity and preference for nostalgic products: Evidence from China

2013, 66(12): 2406-2411

NanKai Business Review

Institutional pressure, rational marketing strategy and international enterprise performance--the moderating effect of the diversity of the host country and the external dependence of the enterprise

2013，16(5)：123-132.

Soft Science

Research on rationalization strategy of wrong brand

2013，27(9)：33-37

Luojia Management Review

How the image of source country affects the performance of the international market of enterprises--from the perspective of rationality spillover effect based on institutional theory

2013. 1：147-155

Monograph and Textbook

Publisher

Name

Time