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[Your Name] Pei Zheng |
[Gender] Female |
[Title] Associate Professor |
[Address] No.11 South of Lushan Road Changsha City |
[Phone] 18684822997 |
[Date of Birth] 1980.09.06 |
[Nationality] China |
[E-mail] 105887765@qq.com |
[Professional Experience Years] 2004-Until Now |
Academic Interests |
Marketing strategy, Supply chain and logistics management, Operation Management and performance evaluation |
Education Background |
Degree |
University |
Time |
PhD |
Hunan University, Management Science |
2005-2008 |
Master |
Sydney University, Logistics Management |
2002-2004 |
Bachelor |
Hunan University, Engineering
Management |
1998-2002 |
Working Experiences |
Employer |
Time |
1. Associate Professor, Department of Management, Business School, Hunan University. |
2010.11-Until Now |
2. Deputy Director of Department of Marketing, Hunan University. |
2008.05-Until Now |
3. Lecturer, Business School of Hunan University. |
2006.05-2010.11 |
4.Teacher Assistant, Business School of Hunan University |
2004.11-2006.05 |
Visiting Experiences |
University |
Time |
City University of Hong Kong |
Summer Holiday of 2006-2008 |
Projects |
Projects Name |
Time |
Research on Cooperative Consumption Business Model in Mobile Internet Environment：Theoretical model and strategy optimization (Participate) |
2019-2021 |
"Research on the influence of consumer trust on residents' low-carbon consumption behavior -- from the perspective of emotional impact"(Responsible) |
2017-2019 |
Research on the Training Mode of MBA Internationalized Talents Based on the Integration of Industry and Education to Serve "One Belt And One Road" Construction (Participate) |
2017-2019 |
Provincial Philosophy and Social Sciences Fund project" Research on low-carbon consumption trust and the guidance of residents ' low-carbon consumption behavior" (Responsible) |
2016-2018 |
Ministry of Education Humanities and Social Sciences Fund Youth Project "A study on the mechanism of Chinese residents ' low-carbon consumption behavior change and emotion influence under group interaction"(Responsible) |
2012-2014 |
Awards and Honors |
Awards |
Time |
|
|
Academic Memberships |
Name of the Academic Organization |
Time |
A key member of the National Major Soft Science Research Program |
|
Standing director of the Society of Technological Economy and Management Modernization of Hunan |
|
Hunan Provincial Natural Science Foundation Project Communication Review Expert |
|
Member of Hunan Marketing Association |
|
Ministry of Education humanities and social science planning project evaluation expert |
|
Zhejiang Provincial Natural Science Foundation Project Communication Review Expert |
|
Hunan tobacco monopoly company (bureau) science and technology innovation project evaluation and identification expert |
|
Social Service |
Name of the Social Organization |
Time |
|
|
International Conference Presentation |
Conference Name |
Topic of Presentation |
Time |
|
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Publications： |
Journal |
Article title |
Year, Issue, Page |
The Theory and Practice of Finance and Economics |
Research on the Impact of Corporate Social Responsibility on Financial Performance -- Based on Empirical Evidence of Listed Companies in China |
2020 |
CMIC2016 |
Research on customer selection mechanism of B2C platform based on perception factors |
2017.5 |
Journal of Engineering Manufacture |
Decision-making in Closed-loop Supply Chain with Dominant Manufacturer Considering Advertisement Investment |
2017 |
Working paper |
Regional differences of the impact of technological innovation input on innovation performance-An empirical research based on china high-tech industry |
2017 |
Working paper |
The influence of institutional gap、infrastructure gap and information gap on China's OFDI—Based on the empirical research of the main “Belt and Road” countries |
2017 |
CMIC |
An Empirical Study on Word of Mouth Affecting Consumers’ Green Purchase Intention”, |
2017 |
The Theory and Practice of Finance and Economics |
An Empirical Study on Word of Mouth Affecting Consumers’ Low Carbon Purchase Intention |
2017 |
CMIC |
Research on the Influence of Customers' Selection Mechanism of B2C Platform Based on Perception Factors |
2016 |
World Publishing Corporation |
Study on the influence mechanism of residents ' low-carbon consumption behavior under Group interaction |
2015 |
Advances in Energy Science and Chemical Engineering |
An Empirical Study on Influence Mechanism of Consumer Trust on Low-Carbon Purchasing Behavior |
2015, pp:313-316 |
China Remin University Press |
Pioneering Dream encyclopedia-college Students ' pioneering practice Handbook |
2013 |
Monograph and Textbook |
Publisher |
Name |
Time |
Encyclopedia of China Publishing House |
Research on corporate social responsibility behavior and residents' green consumption response mechanism |
2019 |
